OUR MISSION
dtw’s mission is to provide our clients with the competitive intelligence needed to ensure continued success in the pharmaceutical/diagnostic marketplace. We focus on delivering products and services that are tailored to meet our clients’ needs. We also believe in utilizing the latest technology while maintaining a secure methodology for data collection.
We pride ourselves on retaining a customer-service orientated staff of professionals. Count on us to be here/ready to lend a hand when you need one.
QUICK FACTS
- dtw Marketing Research Group, Inc. was started in 1983.
- The staff at dtw includes several RNs and other medical professionals who play an intergral part in presenting accurate information to our clients.
- CD Promo Worldwide is the largest and most comprehensive digitalized library of all types of print promotional objects distributed by the global pharmaceutical industry and the animal health industry. It has a history going back to 1996.
- CD Promo Worldwide collects over 80 different types of marketing and promotional content from a global panel of over 1,500 healthcare professionals throughout the US, Canada and Europe.
- CD Promo Message View has been proven to be a cost-effective, highly accurate and flexible method for collecting message related feedback from healthcare professionals and sales forces. There are several types of messaging studies available including REP.com, STAT.CHAT, Convention-Trak, Launch-Pad, Impact-Assessment, Concept-Test and Detail Snapshot.
1983
dtw Marketing Research Group, Inc. is formed by Michael Doctor, Gary Troast, and Richard Wetzel. The company, located in Verona, NJ, focused on conducting telephone, check and mail surveys, focus groups and in-depth interviews among healthcare and patient populations.
1984
dtw relocates from Verona to West Orange, NJ.
1990
dtw relocates from West Orange to Flanders, NJ.
1991
dtw launches its COM.DAT Division and becomes the very first marketing research company in the world to begin conducting "online" surveying.
1994
Pamela Statile joins dtw and brings her extensive sales and message recall study knowledge.
dtw launches a new competitive intelligence service called Promotional Message Recall Data (PMRD), which fully utilizes the COM.DAT methodology.
1996
With a few workstations connected to scanners, dtw launches the first and only database of promotional materials specific to the U.S. pharmaceutical industry.
CD Promo is made available on an annual subscription basis; clients receive the database via CDs that are shipped each month.
Due to popular demand from ad agencies, CD Promo offers one time ad hoc searches of the database.
1997
dtw begins incorporating CD Promo materials to correspond with PMRD studies. This unique ability gives clients a broader picture of the sales environment.
2000
dtw launches a new CD Promo database that focuses on promotional materials for the U.S. diagnostic industry.
2001
dtw offers access to the CD Promo databases via the Internet; the service is named CD Promo WEB•ACCESS.
2003
dtw expands the CD Promo Pharmaceuticals database to include promotional pieces from 6 major European countries (France, Germany, Italy, Spain, Switzerland, and the U.K.).
The CD Promo Pharmaceuticals family of products and services is renamed CD Promo WorldWide.
dtw offers a service called CD Promo WorldWide Topline Analysis that can provide clients with in-depth reports of the promotional materials contained in the CD Promo WorldWide database.
2004
dtw expands the CD Promo WorldWide Pharmaceuticals database to include promotional pieces from Canada.
2006
dtw expands the CD Promo WorldWide Pharmaceuticals database to include promotional pieces from Japan and the Animal Health market.
2007
dtw begins to include e-media and e-communications from the internet into the CD Promo WorldWide Pharmaceuticals database.
2008
dtw adds Quick Search capabilities for Web•Access users that allows users to enter a trade name, manufacturer or active ingredient and then narrow the search by selecting the type of promotional material, month received and/or the country.
2009
dtw expands the CD Promo database to include cover images. Also downloadable PDFs are introduced with a summary cover sheet. This summary provides sourcing for the promotional material that summarizes the key circulation dates, specialty sources, and messages conveyed by topic on all material in the database.
2010
PMRD is rebranded as CD Promo Message View. A cost-effective, highly accurate and flexible method for collecting message related feedback from healthcare professionals and sales forces.
Detail Snapshot, a new CD Promo Message View study is introduced.
CD Promo WorldWide Promotional Analytics expands to include Rapid Review, a quick assessment of competitor's messages.
1991 COM.DAT launches
1994 PMRD launches
1996 CD Promo launches
2003 CD Promo goes global and is renamed CD Promo WorldWide
Presently dtw continues to make improvements to their products.
KEY PERSONNEL
Pamela Statile
President
Pam has been conducting message recall studies since 1989. A career market researcher, Pam’s experience in healthcare began in 1978 when she joined a marketing research consulting company specializing in the clinical laboratory industry. She expanded her career into the pharmaceutical industry in 1986 when she joined the marketing research department at Sandoz Pharmaceuticals. She went on several years later to serve as a Vice President of Syndicated Studies, including Fastape, at Market Measures. In 1994, Pam joined dtw Marketing Research Group, Inc. and pioneered the launch of the first on-line method for collecting sales message recall data - CD Promo Message View (formerly PMRD). Pam has extensive experience in the design and implementation of online messaging studies, and is intricately involved in the survey design, sample selection and management of all CD Promo Message View message recall projects.
In 1996 she launched CD Promo WorldWide – the only online database of promotional materials for the pharmaceutical industry. Since that time, Pam has expanded the service to encompass the 5 major European markets and Canada.
Send Pam an email
Christine Alongi
Vice President, Competitive Intelligence Services
Christine joined dtw in March 2000 and manages the sales and project management of the custom and syndicated online research and annual subscriptions and support of CD Promo WorldWide clients. Christine is well versed in the very latest messaging across many therapeutic areas for the US market. Prior to her work at dtw, Christine was employed at PACE, Inc., a division of Lowe McAdams Healthcare, as a member of the Account Services team. Her responsibilities at PACE, Inc. ranged from project management of national speaker’s bureaus to assisting with the development of new promotional campaigns for her clients. She is also an active member of the PBIRG, PMRG and HBA.
Send Christine an email
Robin Cefalo, MS, MT (ASCP) DLM
Vice President, Global Competitive Intelligence Services
Robin joined the staff of dtw in May 2000 and has been responsible for the launch of CD Promo WorldWide in the 5 major European markets, Canada and the Animal Health market. She manages subscription services and special projects in these and other allied health markets. Working with both industry and agency clients, Robin’s expertise lies in the nuances of the global promotional market including promotional analytics and the identification and tracking of global launches. Prior to dtw, Robin served as a Health System Analyst at Ortho Clinical Diagnostics where she consulted in clinical laboratories of major health systems in the Northeast. She is also an active member of the PBIRG, EphMRA and HBA.
Send Robin an email
Jane E. Vaughan, RN
Director, US CD Promo Client Services
Jane has been with dtw since November of 1995 and has served dtw clients with her medical expertise in the review of promotional material – both pre-launch and launch for US Pharmaceuticals. Jane also serves many of the pharmaceutical advertising agencies with custom research requests of promotional material contained in our CD Promo WorldWide database and promotional analytics. Prior to dtw, Jane was a charge nurse at numerous healthcare facilities.
Send Jane an email
Jane Bailey
Executive Director of CD Promo Operations
Jane has been with dtw since 2000 and currently directs and oversees CD Promo Worldwide’s daily operations and initiatives. She is responsible for evaluating current and proposed systems and procedures and determining and implementing changes as necessary. Jane also manages the scanning department and is in charge of hiring and training new scanning employees. In addition to her day to day duties, Jane keeps the database current by keeping on top of new product entries into the pharmaceutical marketplace. She is currently pursuing a B.S. in Biochemistry.
Send Jane an email
David Rittenhouse
Manager, Analytic Services & CD Promo WorldWide Account Support
David has been with dtw since 1997 and is currently the manager of the Analytic Services Department. In this role, he is involved in all physician and sales rep recall studies from start to finish, including the preparation and analysis of client deliverables. In addition, David also manages the technical and account support for the CD Promo WorldWide service. He is a member of the Pharmaceutical Marketing Research Group (PMRG) and a graduate of the Chubb Institute in the area of Information Technology.
Send David an email
Ami Gold
Director, Survey Implementation & Data Processes
Ami joined dtw in 2003. She is responsible for PMRD message recall survey design including programming, survey deployment and data analysis. She is responsible for launching Sawtooth Technologies Sensus Web software and is currently implementing SPSS Predictive Analysis Software. Ami’s expertise lies in custom programming with a critical eye to detail. Prior to dtw, Ami served as a Information Systems Analyst at the Atlantic Health System where she was responsible for programming, implementation and administration of the Laboratory Information System.
Send Ami an email
Stephen Kowalchuk
Vice President, Technology
As Vice President, Technology, Stephen manages dtw’s information technology infrastructure and leads new technology product development. He brings to dtw over 20 years of experience developing and implementing new capabilities designed to radically improve competitiveness in the most challenging market dynamics.
Stephen joined dtw in 2005 as a technology management consultant, taking a full-time position with the Company in 2007. Prior to his involvement with dtw, Stephen held IT leadership roles in large and small organizations including Monsanto Company; Morgan Crucible, plc; Diamonex, Inc.; and CorNet International, Ltd.
He is a graduate of The Pennsylvania State University with a B.S. in Information Sciences and Technology and a member of the Penn State Alumni Association and Phi Kappa Phi Honor Society. He is also a member of the Association for Computing Machinery, Special Interest Group on Computing and Society, and holds a U.S. Patent for information system design.
Send Steve an email
PROFESSIONAL AFFILIATIONS
dtw is a proud supporter and active member of industry organizations that support the pharmaceutical marketing research profession. Find out more about the organizations we support by clicking on the logos below.
North America
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International
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UPCOMING EVENTS
dtw can be seen at the following conference:
PHARMA CI Conference
& Exhibition
September 21-22
Parsippany, NJ
FREQUENTLY ASKED QUESTIONS
How is dtw Marketing Research Group, Inc. different from other pharmaceutical marketing research companies?
dtw Marketing Research Group, Inc. has the largest and most comprehensives digitalized
library of all types of print
promotional object distributed by the global pharmaceutical industry. It also has the ONLY database with historical
data from 1996 to present.
We provide:
Competitive intelligence and surveillance coverage spanning the universe of audiences from physician to
pharmacy, managed care toconsumer
Online subscriptions that are available for all therapeutic categories
E-alerts that deliver the most current competitive information right to your inbox
Personalized attention by our dedicated, solution orientated staff will assure that you have the most complete
overview of your competitor’s message
How do we get all of our information ?
CD Promo Worldwide collects marketing and promotional content from a global panel of over 1,500 healthcare
professionals throughout the US, Canada and Europe, including generalist and specialist offices, hospitals,
pharmacies, medical conferences and patient support programs. Our geographically diverse panel is reviewed
and refreshed quarterly. New material arrives in the office and is entered into the database every day. We
collect any and all materials distributed by pharmaceutical companies. This may include, but is not limited
to, product brochures, patient education brochures, detail aids, slim jims, direct mail items, e-communications,
product monographs, dear doctor letters, formulary updates, dosing aids, promotional freebies, and professional
journal and newsletter advertisements.
What if I have forgotten my username or password?
To get your username and/or password please contact the CD Promo Support Team.
What if I can’t log-in to CD Promo?
If you can’t log-in, check to make sure you do not have Caps Lock on. CD Promo log-ins are case sensitive.
All unique usernames and passwords are licensed to access CD Promo for each PC/personal account.
Also please check that you have read and checked the terms and conditions box.
What materials will I find in CD Promo?
In CD Promo you will find:
Core Sales Material/Visuals
DTC/Patient-Directed Material
Direct Mail (Healthcare Provider/Pharmacist)
E-Media/Internet
Managed Care/Formulary
Medical Education/Clinical Data
Other Print/Promotional Material (Desktop Media/Miscellaneous)
How will I be able to search for promotional items in CD Promo?
There are two searching options to locate promotional materials in CD Promo. One option is the Quick Search
that allows users to enter a trade name, manufacturer or active ingredient and then narrow the search by
selecting the type of promotional material, month received and/or the country. The second option is the
Advanced Search which allows users to enter a great quantity of additional information in order to produce
a more focused set of search results. All search result images are available in both JPG and PDF formats.
Does dtw Marketing Research Group, Inc. only have promotional materials available for the US market?
No. dtw Marketing Research Group, Inc. also serves the global pharmaceutical market. We collect
marketing and promotional materials from Canada, France, Germany, Italy, United Kingdom, Spain
and Japan. We have also expanded our database to include Animal Health, Dental, and Diagnostic
products. For more information about our international offerings, please contact Robin Cefalo,
(973) 584-2500 or cefalo@dtwresearch.com.
If I am short on time, can dtw Marketing Research Group, Inc. provide me with the latest product
information without searching the database?
Yes. dtw Marketing Research Group, Inc. offers E-Alerts that let you know when a new piece has been
entered into the database for a particular product or active ingredient on your ingredient on your top
20 list. This email alert provides you with a link to that particular piece in CD Promo.
How can I subscribe and how much does it cost?
Documents can be purchased on a per-product basis but for users or companies that monitor one or
more competitors or therapeutic areas, we recommend becoming a subscriber. For US subscriptions,
please contact Christine Alongi, (973) 584-2500 or alongi@dtwresearch.com. For International or
Animal Health subscriptions, please contact Robin Cefalo, (973) 584-2500 or cefalo@dtwresearch.com.
How can I obtain research studies done by dtw Marketing Research Group?
To obtain information about ongoing or completed research studies, please contact us at
(973) 584-2500 or click here to view a list of our research studies.
What information can be found under my user preferences?
Under the "Your User Preferences" Link on the main CD Promo log-in screen you will find an overview
of your Corporate Subscription information which determines what you can access, allows you to see
what your company is currently subscribed to and the ability to subscribe to E-Alerts and other
general information about your account.
Does dtw Marketing Research Group, Inc. support charitable organizations other than the USO?
Yes, dtw Marketing Research Group, Inc. is proud to support the following charities:
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How is dtw Marketing Research Group, Inc. different from other pharmaceutical marketing research companies?
How do we get all of our information?
What if I have forgotten my username or password?
What if I can’t log-in to CD Promo?
What materials will I find in CD Promo?
How will I be able to search for promotional items in CD Promo?
Does dtw Marketing Research Group, Inc. only have promotional materials available for the US market?
If I am short on time, can dtw Marketing Research Group, Inc. provide me with the latest product information without searching the database?
How can I subscribe and how much does it cost?
How can I obtain research studies done by dtw Marketing Research Group?
What information can be found under my user preferences?
Does dtw Marketing Research Group, Inc. support charitable organizations other than the USO?
Career Opportunities
dtw Marketing Research Group, Inc. firmly believes its employees are a major factor in our clients'
success and prides itself on retaining a customer-service oriented staff. We demonstrate our
commitment to our employees by maintaining a respectful and team oriented work environment
where individuals can strive to reach his or her own potential. dtw offers training and professional
development and strives for excellence in all areas of our business.
Join Our Team
If you think you have what it takes to be part of the dtw team we encourage you to contact us about
a position. Please send your resume and compensation requirements to Pam Statile at
statile@dtwresearch.com.
contact us
227 US Hwy 206
Flanders, NJ 07836-9175
(973) 584-2500
Fax: (973) 584-2004
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