CD PROMO WorldWide is the largest and most comprehensive digitalized library of all types of print promotional objects distributed by the global pharmaceutical industry.
CD PROMO WorldWide Features
- It is the ONLY database with historical trending data from 1996 to present.
- Competitive intelligence and surveillance coverage spans the universe of audiences from physician to pharmacy, managed care and consumers.
- Online subscriptions available for all therapeutic categories as well as E-Alerts.
- Customized set-and-search functionality allows you to receive the most current competitive information delivered right to your inbox.
- New advanced search features provide you with the flexibility to customize preferred search options.
- Agency-of-Record support services.
- Market analysis support services.
- Personalized attention by our dedicated solution-oriented staff helps you to rest assured that you have the most complete overview of your competitor’s messaging.
- An exclusive service of dtw for over 12 years.
To learn more, contact:
Christine Alongi
Vice President, Competitive Intelligence Services - U.S.
(973) 584-2500; alongi@dtwresearch.com
Robin Cefalo, MS, MT (ASCP) DLM
Vice President, Competitive Intelligence Services - Europe & Canada, Dental, Animal Health
(973) 584-2500; cefalo@dtwresearch.com
PROMOTIONAL ANALYTICS
TopLine Analysis
An overview of key messages communicated across all promotional materials reviewed.
Rapid Review
A top-line summary of key messages and positioning based on our CD Promo WorldWide database. We synthesize all print materials pertaining to your competitors' 2009/2010 efforts.
Concept Analysis
A thorough search and review of the database for similiar concepts. A must-have, money/time saving analysis before market research testing any concept. Only CD Promo can provide this unique historic perspective.
ClaimChek
Identification of similar product claims that have passed the "test" with the FDA. Regulatory Affairs often wants supportive evidence of claims of previous and/or similiar products. This
search spans more than a decade of promotional events.
Benchmark Analysis
A thorough review and analysis of a product's collateral messaging efforts from one point in time to another. This is especially useful prior to product launch and at the start of message development.
To learn more, contact:
Jane Vaughan, RN
Director, U.S. CD Promo Client Services
(973) 584-2500; vaughan@dtwresearch.com
Robin Cefalo, MS, MT (ASCP) DLM
Vice President, Competitive Intelligence Services - Europe & Canada, Dental, Animal Health
(973) 584-2500; cefalo@dtwresearch.com
CUSTOM SEARCHES
Looking for a specific product?
Choose your product, and we'll conduct a custom search. Compare past promotions across all markets as full-color printed copies or in electronic format for competitive insight as you strategize and create concepts.
Request a CD Promo Custom Search.
To learn more, contact:
Jane Vaughan, RN
Director, U.S. CD Promo Client Services
(973) 584-2500; vaughan@dtwresearch.com
Robin Cefalo, MS, MT (ASCP) DLM
Vice President, Competitive Intelligence Services - Europe & Canada, Dental, Animal Health
(973) 584-2500; cefalo@dtwresearch.com
E-ALERTS
Don't be the last to know what is new!
Just tell us which 20 products or active ingredients you'd like to track, and we'll send you an automatic E-Alert whenever a new promotional piece for those products or active ingredients is entered into the CD Promo databse. Review the E-Alerts and then decide which promotional pieces you would like to purchase. E-Alerts are fast, timely and useful for keeping abreast of the competition.
To learn more, contact:
Christine Alongi
Vice President, Competitive Intelligence Services - U.S.
(973) 584-2500; alongi@dtwresearch.com
Robin Cefalo, MS, MT (ASCP) DLM
Vice President, Competitive Intelligence Services - Europe & Canada, Dental, Animal Health
(973) 584-2500; cefalo@dtwresearch.com
HARD COPY
Need to hold the information in your hand.
Original hard copies of promotional items are available on a monthly basis by therapeutic category for subscription holders. Proposals are also accepted for custom projects not yet covered within CD Promo Worldwide. Call for pricing and availability.
To learn more, contact:
Christine Alongi
Vice President, Competitive Intelligence Services - U.S.
(973) 584-2500; alongi@dtwresearch.com
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