(formerly PMRD)
Since its inception in 1994, CD Promo Message View (formerly PMRD) has been proven to be a cost-effective, highly accurate and flexible method for collecting message related feedback from healthcare professionals and sales forces. To take a look at what dtw has to offer, please take a look at our list of CD Promo Message View services below.
Since 1994, dtw's Message Recall Studies have been providing pharmaceutical companies with the information they need. Our proprietary studies ask physicians to report back directly from their PC. The data collected are completely in their own words; exact and accurate recall from the sales representative's presentation is reflected in every study. With only "verified" physicians responding, our experienced staff works directly with you from survey development to analytical report needs. CD Promo Message View should be your only choice to meet your message recall needs.
dtw's Syndicated Message Recall Studies are a cost-effective method to track a variety of products. Studies are conducted on a regular basis for various therapeutic areas and proprietary questions are encouraged with advanced subscriptions. Contact us today to see if a study has already been conducted in your area of interest and what therapeutic areas we are planning to track next.
To learn more, contact:
Christine Alongi
(973) 584-2500; alongi@dtwresearch.com
RESEARCH TOOLS
Sales Force Opinion Studies
Are you wondering what your sales force is thinking about your current marketing campaign, but are afraid that in-house questioning will not yield 100% honest responses? Well worry no more! REP.com Sales Force Opinion Studies provide anonymity for your sales force so they can provide honest feedback that you can trust and utilize. REP.com studies allow you to measure your field forces' understanding of current marketing strategies, gather their opinions on your marketing campaigns and, since they are typically fielded simultaneously with CD Promo Message View Message Recall Studies, allow you to compare their understanding of message strategies with that of the physician audience.
What Does REP.com Tell You About Your Sales Force?
What they like about current marketing strategies.
Where they see a need for improvement.
Identify any sales message disconnects by fielding this with your CD Promo Message View study.
To learn more, contact:
Christine Alongi
(973) 584-2500; alongi@dtwresearch.com
RESEARCH TOOLS
Message Recall Studies
STAT.CHAT Message Recall Studies are the best way to receive fast, cost-effective, top-line message recall information on specific products.
Conducted on a regular basis, options include 25, 50, 75, and 100 reported details.
STAT-CHAT Features
Physicians' awareness of newly-approved products prior to
commercial availability.
Fast, cost-effective turn-around of information.
Sample size options include 25, 50, 75, and 100 reported details.
Top-line results are ready for your team within days of fielding.
To learn more, contact:
Christine Alongi
(973) 584-2500; alongi@dtwresearch.com
RESEARCH TOOLS
Convention Message Recall Studies
Convention-Trak studies are the best source of information
on convention materials.
Convention-Trak Features
Determine physicians' take-away from what they
experienced while "walking the floor".
Receive input about how to manage future, major
convention investment.
To learn more, contact:
Christine Alongi
(973) 584-2500; alongi@dtwresearch.com
RESEARCH TOOLS
Syndicated Pre-launch Awareness Studies
Launch-Pad Pre-launch Awareness Studies test physicians' impressions of newly-approved pharmaceutical products.
Launch-Pad Features
Physicians' perception of the products' fitness for their practice.
Physicians' judgements of new products against what is
currently available.
Understand how this new competitor will affect your products.
To learn more, contact:
Christine Alongi
(973) 584-2500; alongi@dtwresearch.com
RESEARCH TOOLS
News and Media-Related Research
Impact-Assessment syndicated studies measure the impact of positive and negative media coverage in the Pharmaceutical business sector.
Impact-Assessment Features
Measure the impact of extremely positive or negative
news reports on high-awareness products.
Syndicated surveys of physicians.
To learn more, contact:
Christine Alongi
(973) 584-2500; alongi@dtwresearch.com
RESEARCH TOOLS
Promotional Concept Recall Studies
Concept-Test verifies the uniqueness of your ideas and new promotional concepts with quantitative real-time feedback from our extensive panel of medical professionals.
Concept-Test Features
Quantitative physician attitudes toward new promotional
concepts that are under consideration.
Receive a cross-reference check against
CD Promo WorldWide for similar images and messages.
To learn more, contact:
Christine Alongi
(973) 584-2500; alongi@dtwresearch.com
RESEARCH TOOLS
Detail Snapshot provides a prospective snapshot of your competitiors's current message.
Detail Snapshot Features
Snapshot of the core detailing message and events
that take place during sales presentations.
Very focused. Very current.
To learn more, contact:
Christine Alongi
(973) 584-2500; alongi@dtwresearch.com
RESEARCH TOOLS
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