Since 1983, dtw and our CDP platform have helped pharmaceutical and healthcare brands stay on top of marketing, creative, and messaging trends, both inside and outside the doctor’s office.
CDP is dtw’s creative and messaging intelligence platform. It delivers insights into pharmaceutical marketing materials and campaigns. It provides a comprehensive view of your competitors’ strategic approach to advertising and creative decision-making.
Founded in 1983, dtw Research pioneered healthcare market research, introducing the first online survey methods in the early 1990s, now a global standard. Today, we lead the industry in global creative and marketing intelligence with our CDP platform. Our expertise has spanned qualitative and quantitative research, capturing every facet of the marketing mix, from physicians to DTC, and Managed Care to digital communications.
Matthew Wetzel
President
Christine Alongi
SVP, Competitive
Intelligence Services & Business Development
Robin Cefalo
VP, Global Competitive Intelligence Services
Andrew Carney
Corporate Contracting & Account Executive, Social Media
Thomas S. Schaffer
Account Executive, Ad Agencies
Justin Wehmeyer
Director, Client Services
Traditional tools track spend and share of voice. CDP helps you go deeper. Gain insight into the creative strategies behind campaigns. Understand your competitors’ brand presence across channels. Get a clearer picture of the entire market and how you can respond to it.