dtw's Client Team devotes their extensive industry experience and knowledge to providing
our clients with the most timely access to promotional materials, news and insights.
Get to know the talented and innovative team helping lead dtw into the future.
Chief Executive Officer
Pam has been conducting message recall studies since 1989. A career market researcher, Pam's experience in healthcare began in 1978 when she joined a marketing research consulting company specializing in the clinical laboratory industry. She expanded her career into the pharmaceutical industry in 1986 when she joined the marketing research department at Sandoz Pharmaceuticals. She went on several years later to serve as a Vice President of Syndicated Studies, including Fastape, at Market Measures. In 1994, Pam joined dtw Research, Inc. and pioneered the launch of the first online method for collecting sales message recall data - CDP: MessageView (formerly PMRD). Pam has extensive experience in the design and implementation of online messaging studies, and is intricately involved in the survey design, sample selection and management of all CDP: MessageView and Compliance Studies.
Matthew Wetzel joined dtw in June 2013 shortly after graduating from Union College with a BA majoring in economics. Currently, he oversees all dtw business processes, strategies, and policies. Matt also coordinates dtw's marketing to align with sales targets and goals in addition to managing internal business processes such as human resources, security, and building maintenance and upkeep.
SVP, Competitive Intelligence Services & Business Development
Christine Alongi actively oversees the strategy, implementation and expansion of all aspects of the US based CDP: Digital & Print client offerings including custom and syndicated online research, annual subscriptions and support of CDP: Digital & Print clients. For nearly 20 years Christine has expanded the client base for CDP: Digital & Print substantially across US-based pharmaceutical firms. She was instrumental in the creation and launch of dtw's highly successful Snapshot division and Compliance/Regulatory research offerings. Her pharmaceutical product knowledge spans across over 100 therapeutic areas. Most recently, Christine has served on the new member recruitment committees for both the PMRG and PBIRG. She is an active and enthusiastic participant in corporate-sponsored vendor fairs and networking events including the PMRC, Pharma CI, HBA, PMRG and PBIRG.
Robin Cefalo, MS, MT (ASCP) DLM
VP, Global Competitive Intelligence Services
Robin joined the staff of dtw in May 2000 and has been responsible for the launch of CDP: Digital & Print in 5 major European markets and Canada. She manages subscription services and special projects in these and other allied health markets. Working with both industry and agency clients, Robin's expertise lies in the nuances of the global promotional market including promotional analytics and the identification and tracking of global launches. Prior to dtw, Robin served as a Health System Analyst at Ortho Clinical Diagnostics where she consulted in clinical laboratories of major health systems in the Northeast. She is also an active member of the PBIRG, EphMRA and HBA.
Executive Director, Information Technology
David joined the staff in 2010 in the capacity of Data Center Manager. Currently, David leads the IT department as Executive Director, Information Technology. David has a wide range of IT experience encompassing desktop support, network administration, networking, and project management in everything from small businesses to large corporate environments.
Director, Survey Implementation & Data Processes
Ami joined dtw in 2003. She is responsible for CDP: MessageView message recall survey design including programming, survey deployment and data analysis. She is also responsible for implementing IBM Data Collection/SPSS Predictive Analytics Software. Prior to dtw, Ami served as a Information Systems Analyst at Atlantic Health System where she was responsible for programming, implementation and administration of the Laboratory Information System.
Martha joined dtw in May of 2014 as assistant to the Executive Director of Financial Services & Human Resources. In 2018, Martha assumed the duties of Financial Manager. Her responsibilities encompass all areas of financial concerns for dtw. She is also a Notary Public in the state of Florida.
Director, Client Services
Justin has been a fixture in the dtw team since 2005. He began as a member of CDP: WorldWide's production team and quickly became a part of the CDP: MessageView team in survey programming and data analysis. Justin is now coordinating the technical and account support for CDP: WorldWide. He facilitates client outreach and awareness in addition to supporting and collaborating with the sales team.
Andrew joined dtw in 2005 as a member of CDP: WorldWide's production team. When he completed university, he began his career at Prudential Insurance and from there moved on to Honeywell. In 2013, Andrew returned to dtw as a Junior Analyst in the CDP: SnapShot division. He quickly transitioned to dtw's primary research team and was promoted to Senior Analyst. Currently, Andrew leads dtw's CDP: Social Media database growth and client offerings, where his expertise provides industry clients with CI from this new and innovative space. He is an active member of Intellus, Pharma CI, and DTC National.
Thomas S. Schaffer
Director, CDP Analytics
Thomas joined dtw in October 2013 after graduating from Union College with a BA majoring in history with a minor in computer science. Thomas manages the production and management of CDP: SnapShot and coordinates with the IT department to develop and maintain the internal analytical software.
James joined in 2013 after graduating from Union College with a BA in Economics and is responsible for the management and maintenance of the HCP Panel Database. James works together with the CDP: MessageView team and the CDP: WorldWide team to ensure that the database resources are always available and up to date.
Manager, CDP: WorldWide Operations
Kyria joined dtw in 2014 as a production team member, and now manages the production team for CDP: WorldWide Operations. Responsibilities include overseeing production, quality control, and key messages and coordinating with sales, client services, and CDP: SnapShot departments to maintain and ensure quality database information.