Search and analyze more than 1 million pharmecutical promotional materials targetd to patients and healthcare providers so your team can see what’s working and bring ideas to life faster.
Whether you’re developing a go-to-market strategy for a new drug, managing existing campaigns, or crafting new creative materials, you get the insights you need to do it better. The CDP solutions from dtw support everyone across the agency, including:
The CDP platform replaces manual searching and incomplete, digital-only information with verified, real-world data that’s organized, up to date, and ready to use. No guesswork. No delays. Just clarity, confidence, and comprehensive intelligence.
CDP: WorldWide gives pharmaceutical companies a comprehensive view across global markets and all major therapeutic areas. It captures all live promotional materials so you can confidently track competitor activity and coordinate strategies across regions.
CDP: SnapShot delivers focused competitive intelligence reports tailored to your key markets and therapeutic areas. It provides distilled fast access analysis to the most relevant promotional materials, helping pharma teams stay agile and informed without wading through unnecessary data.
By analyzing real promotional executions, CDP shows how competitors frame their value, differentiate their brands, and evolve their messaging. This context helps teams sharpen their own positioning with greater confidence.
We track promotional materials from both digital and physical channels, including email, journal ads, leave behinds, social media, and so much more. If it’s live in the field, we’re capturing it.
By centralizing verified promotional materials in one place, teams can skip hours of manual research and focus on strategy, design, and execution.
We update the database daily with new materials, so you’re always working with the most recent, authenticated, and verified promotional pieces.
Yes. You can search and filter by brand, product, indication, material type, therapeutic category, and more. Everything is organized to help you find what you need fast.
We don’t rely on scraping, third-party data, or passive monitoring. Our field teams actively collect materials from real-world sources and verify every item before it enters the platform.
Yes. We offer both U.S. and EU5 coverage, with special collection projects available for select countries, including Canada, Japan, China, Brazil, and others.
Absolutely. CDP is designed for cross-functional use—account and project leads, creative and design teams, media planners and strategists, research and insights specialists, and client services and campaign managers can all access and benefit from the same source.
Reach out to request an account or schedule a quick walkthrough. We’ll tailor access to your team’s needs and get you up and running with onboarding, training, and support.
Want to see what we can do for your organization? We’ll walk you through CDP, train your team, and stay close with ongoing support.