It is the actual words and visuals your competitors use to directly communicate with HCPs, patients, and caregivers.
The modern competitive intelligence toolkit provides valuable industry and commercial insight at the macro level. But only CDP’s searchable database adds a micro-level view of individual promotional materials to that toolkit.
Much of the information that influences decisions comes from materials you can’t track digitally. CDP captures this data in ways others can’t, giving you access to intelligence no one else offers.
With more than three decades of collection, we’ve built a proven process to capture and process pharmaceutical promotional materials from across the United States, EU5, Canada, Japan, China, and beyond. Each month, over 10,000 pieces are entered and categorized, ensuring you can quickly find and follow the campaigns that matter to you.
CDP isn’t just the industry standard for creative and messaging intelligence. It’s the largest database of pharmaceutical promotional materials in the world.
Our team of U.S.-based specialists will show you how with the industry-standard in pharmaceutical creative and messaging intelligence.