Back to ResourcesAmelia Island, Florida — March 23 — dtw Research, a pioneer in pharmaceutical creative and messaging intelligence, proudly marks the 30th anniversary of its flagship platform, CDP: WorldWide.
CDP provides pharmaceutical companies and their marketing agencies with industry-wide insight into promotional strategies. Since its launch in 1996, CDP has grown into the industry’s most comprehensive visual database of pharmaceutical promotional materials, offering subscribers access to millions of marketing assets spanning print, digital, and social media channels.
Over the past three decades, CDP has transformed competitive intelligence across the pharmaceutical landscape, allowing clients to monitor creative messaging, benchmark competitor activity, and drive strategic decision making. Today, CDP continues to set the standard for creative and messaging intelligence, delivering expansive global coverage and customizable research solutions across therapeutic areas and promotional formats.
“We started with U.S. digital and print coverage, and over time have built a robust global and social media creative and messaging intelligence platform that reflects how the industry itself has evolved. With the strength of our expanded coverage and CDP: SnapShot analytics, we provide a full view of the competitive landscape, and I’m proud to help lead its ongoing evolution.”
Christine Alongi
SVP, Competitive Intelligence Services & Business Development
CDP’s evolution reflects dtw Research’s longstanding commitment to innovation and client service. What began as the first online repository of promotional content has expanded into a dynamic intelligence environment, including tailored CDP: SnapShot analyses designed to help customers stay ahead in an increasingly complex and competitive market.
“As competitive landscapes grow more complex, dtw’s CDP platform is getting easier to use, while still delivering the creative and messaging intelligence our clients need. Through improving user experience and implementing AI-powered search assistance, we’ll allow our clients to find the insights that matter without wasting valuable time.”
Andrew Carney
Corporate Contracting & Account Executive, Social Media
As dtw Research celebrates this milestone, the company continues to invest in expanding CDP’s capabilities:; enhancing global content coverage, streamlining access to insights, and enabling deeper analysis of promotional trends across all major healthcare markets. Looking forward, dtw remains focused on delivering timely intelligence that helps life science brands, advertising agencies, and research partners interpret competitive activity and inform promotional strategies.
About dtw Research
Founded in 1983, dtw Research is the only provider of creative and messaging intelligence. CDP is the world’s largest searchable library of pharmaceutical promotional materials, offering access to healthcare providers and direct‑to‑consumer marketing content. With more than 40 years of experience in research and analytics, dtw Research helps clients gain insights that inform strategic decisions and strengthen competitive positioning.
