dtw's Client Team devotes their extensive industry experience and knowledge to providing our clients with the most timely access to promotional materials, news and insights.
We are focused on providing our clients with the best possible customer service experience.
Get to know the talented and innovative team helping lead dtw into the future.
Pam has been conducting message recall studies since 1989. A career market researcher, Pam’s experience in healthcare began in 1978 when she joined a marketing research consulting company specializing in the clinical laboratory industry. She expanded her career into the pharmaceutical industry in 1986 when she joined the marketing research department at Sandoz Pharmaceuticals. She went on several years later to serve as a Vice President of Syndicated Studies, including Fastape, at Market Measures. In 1994, Pam joined dtw Research, Inc. and pioneered the launch of the first online method for collecting sales message recall data - CD Promo Message View (formerly PMRD). Pam has extensive experience in the design and implementation of online messaging studies, and is intricately involved in the survey design, sample selection and management of all CD Promo Message View and Compliance Studies.
SVP, Competitive Intelligence Services & Business Development
Christine joined dtw in March 2000 and manages the sales and project management of custom and syndicated online research and annual subscriptions and support of CD Promo WorldWide clients. Christine is well versed in the very latest messaging across many therapeutic areas for the US market. Prior to her work at dtw, Christine was employed at PACE, Inc., a division of Lowe McAdams Healthcare, as a member of the Account Services team. Her responsibilities at PACE, Inc. ranged from project management of national speaker’s bureaus to assisting with the development of new promotional campaigns for her clients. She is also an active member of the PBIRG, PMRG and HBA.
Robin Cefalo, MS, MT (ASCP) DLM
VP, Global Competitive Intelligence Services
Robin joined the staff of dtw in May 2000 and has been responsible for the launch of CD Promo WorldWide in 5 major European markets and Canada. She manages subscription services and special projects in these and other allied health markets. Working with both industry and agency clients, Robin’s expertise lies in the nuances of the global promotional market including promotional analytics and the identification and tracking of global launches. Prior to dtw, Robin served as a Health System Analyst at Ortho Clinical Diagnostics where she consulted in clinical laboratories of major health systems in the Northeast. She is also an active member of the PBIRG, EphMRA and HBA.
Executive Director, Information Technology
David joined the staff in 2010 in the capacity of Data Center Manager. Currently, David leads the IT department as Executive Director, Information Technology. David has a wide range of IT experience encompassing desktop support, network administration, networking, and project management in everything from small businesses to large corporate environments.
Director, Survey Implementation & Data Processes
Ami joined dtw in 2003. She is responsible for PMRD message recall survey design including programming, survey deployment and data analysis. She is responsible for implementing IBM Data Collection/SPSS Predictive Analytics Software. Prior to dtw, Ami served as a Information Systems Analyst at Atlantic Health System where she was responsible for programming, implementation and administration of the Laboratory Information System.
Executive Director, Financial Services & Human Resources
Roseann has been with dtw for 25 years. Her responsibilities encompass all aspects of financial reporting and human resource functions. Roseann is a Notary Public in the state of Florida.
Executive Director, CDP WorldWide Operations
Jane joined dtw in 2000 and now serves as Executive Director of CD Promo Operations. Her responsibilities include the day-to-day management of the production team and database content, coordinating with sales and client services, and overseeing the Key Message team.
Senior Manager, Survey & Client Management Programming
Justin has been a fixture in the dtw team since 2005. He began as a member of CD Promo WorldWide’s production team and quickly became a part of the CD Promo Message View team in survey programming and data analysis. In addition, Justin is also a key component to the technical and account support for the CD Promo WorldWide service.
Manager, CDP WorldWide Analytics
Matthew Wetzel joined dtw in June 2013 after graduating from Union College with a BA majoring in economics. Currently, he is the manager of CD PROMO Analytics and oversees all SnapShot reports.
Associate Manager, Marketing Communications
Paige joined dtw in 2008 and is responsible for the management of our Pharma's Market Chatter Blog as well as the dtw Research, Inc. Facebook page and Twitter account. She also assists in the creation and management of various dtw promotional reports including CD Promo SnapShot. She graduated with a degree in Liberal Arts from Morris County Community College and is currently enrolled in the University of North Florida with plans to major in English and Marketing.
Andrew joined dtw in 2005 as a member of CD Promo WorldWide's production team. When he completed university, he began his career at Prudential Insurance and from there moved on to Honeywell Performance Materials and Technologies. At Honeywell, Andrew utilized SAP and Salesforce.com to provide sales and logistical analysis for Honeywell's international sales force. In 2013, Andrew returned to dtw and currently serves as a junior analyst where he is involved in all of dtw’s analytical endeavors. Andrew actively participates in physician and sales rep recall studies, CD Promo SnapShot Analysis, and helped pioneer CD Promo Contextual Analysis.
Director, Contract Management
Jenn was brought on by dtw in 2013 to coordinate and streamline the contracts process. In her role, she works closely with the sales team, legal counsel, and financial services to facilitate the annual subscription process.
Director, Client Services Liaison
Ashley was brought on in 2014 to coordinate and direct the client service initiative at dtw Research. In her role, she facilitates client outreach and awareness, supports and collaborates with the sales team, and participates in the marketing effort.
Monica joined dtw in December 2013 just after dtw relocated to Florida. Her responsibilities span a broad array of activities ranging from receptionist to sales support, and she is instrumental in the facilitation of all day-to-day tasks.