Market Highlights
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During the third quarter of 2025, the majority of pieces targeted healthcare professionals, with distribution primarily in digital form. Activity focused on multiple FDA approvals and launches of denosumab biosimilars.
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Biocon Biologics announced the FDA approval of a biosimilar to Xgeva for treating skeletal-related events in patients with bone metastases and related conditions.
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Henlius and Organon announced approvals from the U.S. Food and Drug Administration and the European Commission for a denosumab biosimilar to Xgeva for all reference indications.
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Fresenius Kabi announced the U.S. launch of a denosumab biosimilar and, through its unbranded “More In America” campaign, showcased its leadership in oncology and biosimilars.
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Celltrion announced the U.S. launch of a biosimilar to Xgeva and supported the launch with the patient support programs Celltrion Connect and Celltrion Cares, along with the “Help Along The Way” campaign.
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Hikma and Richter announced the FDA approval of a denosumab biosimilar referencing Xgeva.
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U.S. MARKETS
Christine Alongi
alongi@dtwresearch.com
GLOBAL MARKETS
Robin Cefalo
cefalo@dtwresearch.com
SOCIAL MEDIA MARKETS
Andrew Carney
carney@dtwresearch.com