Awareness and Preparedness in the Diabetes Glucagon Market during Q1 2026 

Market Highlights

  • Novo Nordisk emphasized partnerships to advance diabetes and obesity treatments and improve US affordability, alongside awareness efforts, while also communicating the discontinuation of Zegalogue and directing HCPs to alternative therapies.

  • Viatris focused on innovation and global care delivery through digital engagement and storytelling, highlighting disease prevention in rural settings.

  • Xeris reinforced hypoglycemia awareness and emergency preparedness, emphasizing the ease of use of a ready-to-use glucagon option.

Questions about this SnapShot or other markets?

U.S. MARKETS

Christine Alongi
alongi@dtwresearch.com

GLOBAL MARKETS

Robin Cefalo
cefalo@dtwresearch.com

SOCIAL MEDIA MARKETS

Andrew Carney
carney@dtwresearch.com