Abbott Maintains Its Promotional Leadership in the European Glucose Market in Q2 2026

Market Highlights

  • Abbott introduced the LibreView Diabetes educational sessions.

  • Dexcom promoted expanded Dexcom G7 connectivity.

  • LifeScan promoted personalized blood glucose monitoring and digital tools.

  • Medtronic focused on compatibility with Abbott Instinct sensors.

  • Roche announced that Accu-Chek Guide and Accu-Chek Instant met the new quality control standard with a new campaign.

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U.S. MARKETS

Christine Alongi
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Robin Cefalo
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Andrew Carney
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