Market Highlights
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Novo Nordisk emphasized partnerships to advance diabetes and obesity treatments and improve US affordability, alongside awareness efforts, while also communicating the discontinuation of Zegalogue and directing HCPs to alternative therapies.
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Viatris focused on innovation and global care delivery through digital engagement and storytelling, highlighting disease prevention in rural settings.
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Xeris reinforced hypoglycemia awareness and emergency preparedness, emphasizing the ease of use of a ready-to-use glucagon option.
Questions about this SnapShot or other markets?
U.S. MARKETS
Christine Alongi
alongi@dtwresearch.com
GLOBAL MARKETS
Robin Cefalo
cefalo@dtwresearch.com
SOCIAL MEDIA MARKETS
Andrew Carney
carney@dtwresearch.com