Digital Campaign Strategies for the Endometrial and Pan-Tumor Markets in Q3 2025

Market Highlights

  • During Q3 2025, all companies in the endometrial and pan-tumor market utilized social media platforms and branded websites to promote their products.

  • AstraZeneca focused on cancer awareness and health equity through initiatives like “Go Against Stigma,” the CHANGE grant program, and a collaboration with the NHL’s “Get Body Checked” campaign. The Imfinzi Facebook page introduced a new visual theme “Make Space for Life Beyond Cancer.”

  • Gilead Sciences and Kite Oncology launched a cross-platform campaign theme combining patient storytelling with innovation messaging.

  • GSK strengthened its position in gynecologic oncology through the “Our Way Forward” initiative and the “Go Against Stigma,” and “Jemperli Journey” campaigns, addressing personal aspects of cancer care.

  • Eisai promoted “Spot Her for EC,” Magnolia Meals at Home, and a STAT Brand Studio webinar, focusing on endometrial cancer awareness, clinical research, and patient support.

Questions about this SnapShot or other markets?

U.S. MARKETS

Christine Alongi
alongi@dtwresearch.com

GLOBAL MARKETS

Robin Cefalo
cefalo@dtwresearch.com

SOCIAL MEDIA MARKETS

Andrew Carney
carney@dtwresearch.com