Market Highlights
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Novartis promoted MPN management and symptom monitoring for Jakavi through tools such as the “My MPN Symptom Tracker,” while highlighting dosing insights from the ROMEI study and individualized care approaches for myelofibrosis and polycythemia vera.
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GSK positioned Omjjara through expert discussions and educational programs that addressed guideline placement, patient eligibility, treatment sequencing after ruxolitinib, and clinical outcomes such as spleen response and transfusion independence.
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Bristol Myers Squibb supported healthcare professional engagement for Reblozyl through updated educational materials aligned with regulatory guidance as well as initiatives promoting doctor–patient communication and shared decision-making in oncology.
Questions about this SnapShot or other markets?
U.S. MARKETS
Christine Alongi
alongi@dtwresearch.com
GLOBAL MARKETS
Robin Cefalo
cefalo@dtwresearch.com
SOCIAL MEDIA MARKETS
Andrew Carney
carney@dtwresearch.com