Market Highlights
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UCB introduced the MyTherapy Bimzelx module.
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Takeda positioned Entyvio as a unique gut-focused treatment for CD and UC and introduced a new DTC campaign.
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Lilly highlighted long-term Omvoh efficacy across several clinical studies.
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AbbVie promoted Rinvoq’s eight immunology indications with its familiar campaign themes.
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Johnson & Johnson announced the renaming of the Tremfya prefilled pen, along with a variation of a previous campaign.
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Pfizer advertised Xeljanz’s cardiovascular safety evidence.
Questions about this SnapShot or other markets?
U.S. MARKETS
Christine Alongi
alongi@dtwresearch.com
GLOBAL MARKETS
Robin Cefalo
cefalo@dtwresearch.com
SOCIAL MEDIA MARKETS
Andrew Carney
carney@dtwresearch.com