Market Highlights
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During Q3 2025, the denosumab in osteoporosis market centered on regulatory milestones and product launches of Prolia biosimilars, while the originator promoted its experience to a broad range of consumers.
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Henlius and Organon announced the approval of Bildyos in the US and EU markets.
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Biocon Biologics announced that its biosimilar, Bosaya, was granted a provisional interchangeability designation, along with FDA approval.
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Fresnius introduced its denosumab biosimilars and featured the “Step Forward” campaign for Connexxence.
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Teva’s Prolia biosimilar candidate was accepted for review by the FDA and EMA.
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Hikma and Gedeon Richter received FDA approval for their denosumab biosimilars, emphasizing the products’ similarity and improved affordability.
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Sandoz launched a new version of Jubbonti’s “Set the Stage” campaign and positioned its potential for cost savings amid rising Prolia prices.
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Amgen educated men and women about osteoporosis risk factors through multilingual Prolia materials.
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As part of Celltrion’s denosumab biosimilars launch, Stoboclo’s “Help Along the Way” theme premiered.
Questions about this SnapShot or other markets?
U.S. MARKETS
Christine Alongi
alongi@dtwresearch.com
GLOBAL MARKETS
Robin Cefalo
cefalo@dtwresearch.com
SOCIAL MEDIA MARKETS
Andrew Carney
carney@dtwresearch.com