Gilead worked to differentiate Biktarvy from competitors with a new campaign, announced regulatory updates for Yeztugo and a new STR, along with a website for the new combination, and launched an unbranded educational initiative.
Merck highlighted key Idvynso developments, including its approval, an access agreement, and study data presentations.
U.S. MARKETS
Christine Alongi
alongi@dtwresearch.com
GLOBAL MARKETS
Robin Cefalo
cefalo@dtwresearch.com
SOCIAL MEDIA MARKETS
Andrew Carney
carney@dtwresearch.com
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