Market Highlights
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TG Therapeutics launched a new patient-centered campaign for Briumvi in RMS, while also highlighting treatment uptake trends, brand differentiation, and access support.
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Novartis activated several campaigns, shaping a prominent presence around Kesimpta in RMS messaging during the quarter. The materials also referenced patient support resources.
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Novartis announced the approval of Rhapsido and introduced it as a newly available oral treatment option, generating early clinician awareness while promoting educational programming and patient access initiatives.
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Sanofi outlined regulatory and clinical developments for tolebrutinib in progressive multiple sclerosis, reinforcing its differentiated scientific profile while also introducing a metaverse-based platform exploring the disease.
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Sandoz announced the US launch of Tyruko, a multiple sclerosis biosimilar referencing Tysabri, establishing value-based positioning while highlighting Sandoz One Source support resources.
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U.S. MARKETS
Christine Alongi
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GLOBAL MARKETS
Robin Cefalo
cefalo@dtwresearch.com
SOCIAL MEDIA MARKETS
Andrew Carney
carney@dtwresearch.com