Established in 1996, CDP: WorldWide has become the largest and most trusted visual database of pharmaceutical promotional materials. Our online library provides competitive intelligence and surveillance for healthcare provider (HCP), direct to consumer (DTC), and social media marketing. Subscribers have on demand access with customizable e-Alerts for targeted content. Online and onsite training is available. CDP: WorldWide is comprised of two products: CDP: Digital & Print and CDP: Social Media.
Covering digital and print promotions sent to HCPs or consumers, CDP: Digital & Print contains hundreds of thousands of unique promotional materials sourced from our extensive and diverse panel of HCPs.
Focusing on social media platforms, CDP: Social Media is an aggregation of pharmaceutical posts and advertisements including branded, corporate, and disease state education posts as well as targeted ads.
Custom Search Request
Choose your products, indication, or therapeutic areas, and we'll conduct a custom search.
CDP: WorldWide Demonstration
Want to learn more about CDP: WorldWide or need a refresher on its uses? Contact us, we're happy to help!
Cover Image Queries
Stay up to date with visuals used within pieces for creative differentiation to keep new campaigns fresh and unique.
If you are interested in CDP: WorldWide or would like to receive product updates, send us a message!
Digital and Print Analytics
Digital and print CDP: SnapShot reports provide quarterly analysis of materials in the CDP: Digital & Print database for all therapeutic subcategories. These reports offer a visually enhanced briefing of the competitive landscape for multiple geographical areas. Research includes identifying key messages and positioning for each product, marketing channel utilization, and promotional shifts in competing products.
To view available CDP: SnapShot reports and other research, click here.
Industry Trends & Custom Reporting
Prelaunch to Launch Evolution
Examines pre-launch market shaping and disease state awareness campaigns.
Details how a brand's HCP and DTC campaigns have evolved over a period of time.
Patient Assistance Programs
Compares and contrasts benefit programs offered to patients, caregivers, and physicians.
Focuses on a single brand's messaging across all approved therapeutic areas of focus.
If you are interested in Digital and Print Analytics or would like to receive product updates, send us a message!
Social Media Analytics
Social media CDP: SnapShot reports provide a quarterly analysis of the creative and unique multichannel marketing initiatives that the pharmaceutical industry is utilizing for patient centric market trends. These reports highlight advocacy partnerships, disease awareness campaigns, social media marketing, mobile applications, celebrity sponsorship and more. Additionally, social media metrics are tracked to show what type of content creates the most engagement.
Tracked Social Media Metrics
Share of Voice
Engagement by Platform
Followers by Platform
Branded vs Non-Branded Posts
If you are interested in Social Media Analytics or would like to receive product updates, send us a message!
The sales force is one of the largest components of pharmaceutical marketing. It is vital that a message is properly communicated and received by healthcare professionals. Our surveys are designed specifically to encourage the most accurate and robust message recall for key points delivered during a sales call. With contextual analysis, we are able to create a link between doctors' responses and the corresponding material within CDP: WorldWide. This provides a clear picture of the message recalled by a physician versus what the corporate market had intended to relay.
Gather a prospective summary of your competitors' current message.
Check your sales forces' product message delivery and FDA compliance.
If you are interested in CDP: MessageView or would like to receive product updates, send us a message!