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CD Promo WorldWide℠


Established in 1996, CD Promo WorldWide has become the largest and most trusted visual database of pharmaceutical promotional materials. Our online library provides competitive intelligence and surveillance for healthcare provider (HCP) and direct to consumer (DTC) marketing. Subscribers have on demand access with customizable e-Alerts for targeted content. Online and onsite training is available.

Additional Services

  • Custom Search Request
    Choose your products, indication, or therapeutic areas, and we'll conduct a custom search.
  • CD Promo Demonstration
    Want to learn more about CD Promo or need a refresher on its uses? Contact us, we're happy to help!
  • Cover Image Queries
    Stay up to date with visuals used within pieces for creative differentiation to keep new campaigns fresh and unique.
If you're interested in CD Promo WorldWide or would like to receive product updates, send us a message.

CD Promo SnapShot℠


CD Promo SnapShot provides quarterly analysis of materials in the CD Promo WorldWide database for all subtherapeutic categories. These reports offer a visually enhanced briefing of the competitive landscape for multiple geographical areas. Research includes identifying key messages and positioning for each product, marketing channel utilization, and promotional shifts in competing products.

Latest SnapShot Reports

  • US Reports
  • Q1 2019 Asthma
  • Q1 2019 Melanoma
  • Q1 2019 NET/Carcinoid Syndrome
  • Q1 2019 Transthyretin Cardiomyopathy/ATTR/hATTR
  • Q1 2019 ITP
  • International Reports
  • Q1 2019 Ex-US Antiretrovirals (HIV)
  • Q1 2019 Ex-US Asthma
  • Q1 2019 Ex-US Breast Cancer
  • Q1 2019 EU Biologics & Biosimilars
  • Q1 2019 Ex-US Biologics for RA
To view available SnapShot reports and other research, click here.

Industry Trends & Custom Reporting

  • Prelaunch to Launch Evolution
    Examines pre-launch market shaping and disease state awareness campaigns.
  • Branding Evolution
    Details how a brand's HCP and DTC campaigns have evolved over a period of time.
  • Patient Assistance Programs
    Compares and contrasts benefit programs offered to patients, caregivers, and physicians.
  • Pan-Indication
    Focuses on a single brand's messaging across all approved therapeutic areas of focus.
If you're interested in CD Promo SnapShot or would like to receive product updates, send us a message.

Advocacy and Social Media Analytics


A subset of CD Promo SnapShot, Advocacy and Social Media Reports provide a quarterly analysis of the creative and unique multichannel marketing initiatives that the pharmaceutical industry is utilizing for patient centric market trends. These reports highlight advocacy partnerships, disease awareness campaigns, social media marketing, mobile applications, celebrity sponsorship and more. Additionally, we will track social media metrics to show what type of content creates the most engagement.
Tracked Social Media Metrics
  • Share of Voice
  • Engagement by Platform
  • Followers by Platform
  • Media Type
  • Branded vs Non-Branded Posts
If you're interested in Advocacy and Social Media Analytics or would like to receive product updates, send us a message.

CD Promo Message View℠


The sales force is one of the largest components of pharmaceutical marketing. It is vital that a message is properly communicated and received by healthcare professionals. Our surveys are designed specifically to encourage the most accurate and robust message recall for key points delivered during a sales call. With contextual analysis, we are able to create a link between doctors' responses and the corresponding material within CD Promo WorldWide. This provides a clear picture of the message recalled by a physician versus what the corporate market had intended to relay.

Products

  • Message View
    Gather a prospective summary of your competitors' current message.
  • Compliance Research
    Check your sales forces' product message delivery and FDA compliance.
If you're interested in CD Promo Message View or would like to receive product updates, send us a message.